SABIC | Certified TruCircle Initiative
The coral form, derived from a negated crushed plastic bottle, transforms waste into symbol, embodying SABIC's Certified TruCircle Initiative at its core.
Brand Identity & Manual
The logo distills the initiative's concept to its simplest form, merging plastic and coral elements to symbolize the symbiotic relationship between SABIC and HHI. At its core, the coral form is derived from a negated, crushed plastic bottle, directly embedding the initiative's recycling narrative into the mark itself. Varying stroke weights across the coral's tentacles add depth and detail.
